Weekly Response 1

In today’s era of mass media it is evident that it is the dominant form of educating amongst all other forms of learning. I feel that the media is a great tool for informing besides simply entertaining. In regards to the class and readings I understand the goal is to create media literacy for the youth, which I feel is imperative. As a student, becoming more aware of mass media and technology is a primary goal considering being literate in your field is key to your success within in it. Listed in the article Youth Media Reporter: issue 2, a goal for the students participating in the Field experience and youth literacy class are to “gain sensitivity and understanding of the cultural backgrounds and life experiences of the urban privileged youth;” I feel as though this is an important goal, coming to one of the nations most diverse universities. Partaking in mass media studies at Temple University has given me great insight in understanding the world around me. Born and raised in Philadelphia’s inner city I understand the lack of media literacy and how it correlates between the lack of knowledge about other youth in different areas besides the inner city. By displaying how the media affects a persons view on life it can be an “eye opener”, especially for urban youth.

Using technology and being a producer of many forms of media such as editing video, graphic design, photography, music composition, and having knowledge in television production. I know that content released to the public will have a direct affect on the viewer. I initially became interested in media production was at the age of fifteen. I was introduced to audio engineering and music composition through a non-profit organization that mentored urban youth and educated misguided and foreign adults. I truly credit that program for guiding me in the right direction and I know that if I was not apart of it, I would not be in my senior year of college or the man I am today. What I learned from my time producing music for the organization was discipline and gave me a chance to learn in a new environment that I was comfortable in.  While learning the ins and outs of recording music my mentor constantly spoke on the type of content created and how it affects the mind. Looking back I feel that my mentor used “unique training that incorporates intensive exposure to both analysis and production” (Goldfarb, 2002) Prior to taking college courses I was educated in the mass appeal of negativity in specific genres of music and how it was important to know that with the power to create media is having power to influence. Mentioned in the text Media and Literacy new teachers in America are adapting and adopting the use of media to prompt and promote education. Similar to the teaching style of professors in the universities who have taken the step to use media to engage students, I feel that once this technique is fully incorporated into high schools, middle schools, and elementary schools, technology and media literacy will be as normal in the classroom as using text books.

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